B2B

Adding Value for B2B Customers: 3 Motivators Driving the Vendor Selection Process for Small Businesses How do you see yourself as a B2B company? Your answer has a big impact on how you differentiate yourself from your competitors and how potential customers decide who their…

B2B Personas: Reaching the Individual Sole Proprietor Let’s say you enter a room blindfolded, and you’re tasked with selling a product to whoever is already there. How successful do you think you’d be? The fact of the matter is, if you don’t develop…